{"id":1352,"date":"2026-02-14T17:17:39","date_gmt":"2026-02-14T16:17:39","guid":{"rendered":"https:\/\/www.decaiders.com\/?p=1352"},"modified":"2026-02-14T17:18:17","modified_gmt":"2026-02-14T16:18:17","slug":"les-biais-congitifs-en-management-de-innovation","status":"publish","type":"post","link":"https:\/\/www.decaiders.com\/index.php\/2026\/02\/14\/les-biais-congitifs-en-management-de-innovation\/","title":{"rendered":"\u2b55 Pourquoi 80% (voir note fin de post) des projets d&rsquo;innovation n&rsquo;atteignent jamais leur ROI ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">. Ce n&rsquo;est pas (que) la faute du march\u00e9, des clients ou des concurrents &#8211; ces \u00e9l\u00e9ments qui, au sens sto\u00efcien, \u00ab\u00a0ne d\u00e9pendent pas de nous\u00a0\u00bb.<br>. C&rsquo;est plus <strong>probablement la faute de nos angles morts d\u00e9cisionnels et des freins comportementaux <\/strong>nich\u00e9s au c\u0153ur de nos organisations et des \u00e9quipes impliqu\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DecAIders lance pendant l&rsquo;ann\u00e9e 2026 une \u00e9tude pour aider les dirigeants \u00e0 identifier et neutraliser ces biais cognitifs qui parasitent le management de l&rsquo;innovation.<br>\ud83d\udd35 L&rsquo;objectif : transformer ces exp\u00e9riences v\u00e9cues en nouveaux protocoles de d\u00e9cision actionnables.<br>Nous recherchons 10 responsables Innovation pour recueillir vos r\u00e9cits (anonymis\u00e9s) de :<br>\u25b6\ufe0f\u00a0\u00bbPresque-\u00e9checs\u00a0\u00bb, par exemple li\u00e9s \u00e0 un exc\u00e8s de confiance ou d&rsquo;attachement.<br>\u25b6\ufe0f \u00ab\u00a0D\u00e9cisions difficiles\u00a0\u00bb, par exemple o\u00f9 l&rsquo;\u00e9motion l&rsquo;a emport\u00e9 sur la data.<br>\u25b6\ufe0f \u00ab\u00a0Erreurs \u00e9vit\u00e9es\u00a0\u00bb, par exemple gr\u00e2ce \u00e0 un changement de regard.<br>. Le format : un entretien flash de 30 \u00e0 45 min, \u00e0 distance. En \u00e9change de votre temps, vous recevrez en avant-premi\u00e8re la synth\u00e8se exclusive de l&rsquo;\u00e9tude et les nouvelles approches identifi\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici dans le tableau ci-dessous un certains nombres de biais cognitifs que nous avons pr\u00e9-identifi\u00e9s, susceptibles d&rsquo;interf\u00e9rer souvent dans le champ du Management de l&rsquo;innovation.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-1024x724.jpg\" alt=\"\" class=\"wp-image-1353\" srcset=\"https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-1024x724.jpg 1024w, https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-300x212.jpg 300w, https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-768x543.jpg 768w, https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-1536x1086.jpg 1536w, https:\/\/www.decaiders.com\/wp-content\/uploads\/2026\/02\/Biais-cognitifs-en-management-Innnovation-compresse-2048x1447.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Si vous connaissez une personne dans votre r\u00e9seau que nous pourrions interviewer, contactez nous \u00e0 \u25b6\ufe0f <a href=\"mailto:contact@decaiders.com\">contact@decaiders.com<\/a><br><br>\u261d Note sur le chiffre de 80% : une r\u00e9alit\u00e9 document\u00e9e.<br>. Le taux d&rsquo;\u00e9chec de l&rsquo;innovation est un sujet d&rsquo;\u00e9tude r\u00e9current pour les plus grands cabinets de conseil et universit\u00e9s. Si les % varient selon les secteurs et la d\u00e9finition de l&rsquo;\u00ab \u00e9chec \u00bb, le constat reste sans appel : l&rsquo;innovation est une activit\u00e9 \u00e0 haut risque d\u00e9cisionnel.<br>. 72 % de \u00ab\u00a0Product Flops\u00a0\u00bb : selon une \u00e9tude du cabinet Simon-Kucher &amp; Partners, pr\u00e8s de 3\/4 des nouveaux produits lanc\u00e9s sur le march\u00e9 n&rsquo;atteignent pas leurs objectifs de profit.<br>. 94 % d&rsquo;insatisfaction : McKinsey souligne que si l&rsquo;innovation est une priorit\u00e9 strat\u00e9gique pour presque tous les dirigeants, 94 % d&rsquo;entre eux se d\u00e9clarent insatisfaits de la performance de leur entreprise en la mati\u00e8re.<br>. 96 % de destruction de valeur : selon Doblin (Deloitte), seulement 4 % des projets d&rsquo;innovation parviennent \u00e0 rembourser leur co\u00fbt du capital.<br>. Le \u00ab\u00a0Taux de survie\u00a0\u00bb : les travaux de Clayton Christensen (Harvard) estiment que 95 % des nouveaux produits de grande consommation \u00e9chouent chaque ann\u00e9e.<br>Pourquoi avoir retenu 80% ? Ce chiffre constitue une moyenne prudente et consensuelle. Il illustre l&rsquo;\u00e9cart persistant entre l&rsquo;investissement (temps, \u00e9nergie, capital) et la r\u00e9alit\u00e9 des r\u00e9sultats.<br>Au-del\u00e0 des chiffres, ce qui m&rsquo;int\u00e9resse ici, c&rsquo;est ce qu&rsquo;il se passe dans la salle de r\u00e9union avant que le projet ne d\u00e9raille. C&rsquo;est l\u00e0 que les biais interviennent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>. Ce n&rsquo;est pas (que) la faute du march\u00e9, des clients ou des concurrents &#8211; ces \u00e9l\u00e9ments qui, au sens [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explorations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b55 Pourquoi 80% (voir note fin de post) des projets d&#039;innovation n&#039;atteignent jamais leur ROI ? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.decaiders.com\/index.php\/2026\/02\/14\/les-biais-congitifs-en-management-de-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b55 Pourquoi 80% (voir note fin de post) des projets d&#039;innovation n&#039;atteignent jamais leur ROI ? -\" \/>\n<meta property=\"og:description\" content=\". 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